It's one of those kinda childishly-themed games but I enjoy it. You build up a little city but with quite different mechanics from this game. What I like about the game is that there are interesting quests. Amusing character dialog, and fleshed-out characters in your king/queendom. And they keep adding new, entertaining quests and events almost on a weekly basis.
The biggest complaint I have about the game though is that they are notorious for gem traps. They have been begged to put up a gem spend confirmation screen and refuse to do so and also refuse to refund you if one of their gem traps catches you. But if you are super-careful to not fall into traps, there are also a lot of opportunities for free gems by downloading their advertised games and playing them a few days or weeks to get the levels required.
The biggest complaint I have about the game though is that they are notorious for gem traps. They have been begged to put up a gem spend confirmation screen and refuse to do so and also refuse to refund you if one of their gem traps catches you. But if you are super-careful to not fall into traps, there are also a lot of opportunities for free gems by downloading their advertised games and playing them a few days or weeks to get the levels required.